RNWLG Obtains Verdict in Favor of Corey Jacobsen for NIL Violations

On February 6, 2026, a Kootenai County jury found that Rocky Mountain Hunting Calls & Supplies, LLC (“Rocky Mountain”), a Post Falls based company, violated Idaho law by using Corey Jacobsen’s name, image and likeness (“NIL”) without his permission for a three year period in the promotion of its products.

Corey Jacobsen is an eleven-time world elk-calling champion, and began granting permission for RMHC to utilize his personal name, image and likeness to promote Rocky Mountain products that were part of the “Elk101 Signature Series” of elk calls in 2011.  Mr. Jacobsen further alleged significant changes occurred at Rocky Mountain in 2022 that led him to sever ties. In November of 2022, Mr. Jacobsen instructed Rocky Mountain to cease and desist using his NIL.  Mr. Jacobsen alleged that Rocky Mountain ignored his repeated demands to cease the use of his NIL and his subsequent attempts to resolve issues relating to Rocky Mountain’s existing product inventory.  In February 2023, Rocky Mountain sued Mr. Jacobsen. Mr. Jacobsen then counter-sued Rocky Mountain for invasion of privacy, specifically for using his NIL without his permission.

Before trial, the court dismissed Rocky Mountain’s claims against Mr. Jacobsen and allowed Mr. Jacobsen’s invasion of privacy claim to proceed to trial.  The trial ran from February 2 – 6.

Mr. Jacobsen was represented by Spokane attorneys Matthew Mensik, Casey Bruner, and Matt Crotty of Riverside NW Law Group, a Spokane based law firm.

The case is captioned CV28-23-0741 Kootenai County, Idaho District Court.

Judge Casey Simmons presided over the trial.

For more information about RNWLG’s trial practice, please contact Matt Crotty, Matt Mensik, or Casey Bruner.